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web contents became primary vehicle for communication with customers and employees. The requirement for effective web content, comprehensive and up-to-date web sites, and the growing volume of web content have resulted in more and more organizations implementing web content management systems. However, as web content has become better controlled organizations have realized that their organization develops and must manage web content. Todays businesses are overwhelmed with the need to create more content, more quickly, customized for more customers and for more media than ever before. They need to control their enterprise content and determine how to leverage their web content to address all their customer information and media needs. Organizations are now , which turns on toward for enterprise content management . The role of web content will not be diminished as organizations movement enterprise content management ; rather web contents are integrated in the complete enterprise unified content strategy. This article introduces the concepts of enterprise content management , identify, how web contents can be integrated into a unified content strategy, and the tools and technologies required , enterprise content management . This article also looks at how the skills for web content management can be leveraged support, in order to support enterprise content management .

„on one operation plane, opened Text can add value in heterogeneous environments through the use of what it calls "Enterprise Library Services." In some ways this is the core of the LiveLink offering, a platform to manage content wherever it resides. This is very different from the "put everything in my repository" approach to ECM. Instead, Open Text recognizes that content will reside on file servers, databases and any number of third-party repositories. With Enterprise Library Services, Livelink aims to manage the metadata centrally for these disparate resources. Of course, integrating metadata will prove much more complicated than integrating data ..."

(DAM) is as well a form of ECM that is concerned with content stored using digital electronic technology. The technology components that comprise ECM today are the descendants of the electronic document management systems ( ) software products that were first released in the late 1980s and early 1990s. The original products were developed as stand-alone technologies, and these products provided functionality in one of four areas: document management , or COLD/ERM (see "Components of one enterprise content management system „below ). For the software companies, it made sense to develop different products for each of these distinct functions. At that time, most organizations that were candidates for EDMS generally wanted a solution to address just one overriding business need or application. They were looking for stand-alone solutions to address narrow application needs, many of them at the departmental level such as imaging for forms processing, workflow for insurance claims processing, document management for engineering documentation, or COLD/ERM for distributing and archiving monthly financial reports. The typical "early adopter" of these new technologies was an organization that deployed a small-scale imaging and workflow system, possibly to just a single department, in order to improve the efficiency of a repetitive, paper-intensive business process and migrate towards the Paperless office . Even in these early years, when the market for these software products was still relatively immature, it was clear that each of the the major technologies inside

another main disadvantage of shift toward larger infrastructure vendors is a lack of differentiation from a functional perspective and from the marketing messages. Three of the market leaders EMC, IBM and Oracle are all going to market with similar messages around archiving, e-discovery and compliance. They are more reactive than proactive. As market leaders, they can, and should, be driving change in the market and forcing others to react. Content management is about more than just repositories. Organizations building overall content infrastructures or architectures need to address an expanding variety of content types across a continuum and collaborative processes. Some content applications may span corporate boundaries. Since most content is created and used by groups, collaboration is a key part of the content picture, and many collaboration technologies that got their start in the consumer realm have real business utility, such as instant messaging and presence, blogs and wikis, and other forms of social-interaction software. On the desktop, Web 2.0 browser technologies like Ajax can overcome the limitations of HTML to provide rich Internet applications without the need for proprietary clients, while really simple syndication (RSS) can push links, alerts and content to users to overcome e-mail overload. XML is becoming increasingly important for content creation, component management, output and integration with other applications.

rwd of sales with 888 .648.2240 x7075 or 410-869-7075 phorn (email) rwds enterprise content management suite call, cover infomaestro addresses these expenses on head-on, with a forward-looking comprehensive solution that takes a holistic approach enterprise content management (ECM). infoMaestro incorporates the range of functionality that transcends the information requirements of individual departments, processes, or teams. RWD Technologies designed infoMaestro utilizing our expertise in process mapping; systems integration; critical enabling technologies and solutions such as Extensible Markup Language (XML), Customer Relationship Management (CRM); content management and dynamic publishing. infoMaestro can help your company better author, manage, and distribute information for maximum productivity. rwds enterprise content management solutions : XML Authoring and playback solutions

content silos can have harmful effects on organizations, resulting in increased costs, reduced quality, and potentially ineffective materials. While it has been possible to more effectively create, manage, and deliver web content, the web content process has created a silo in most organizations. Web content managers frequently have to take content originally designed for paper and convert it to HTML or take files created in authoring tools designed to create effective paper-based materials not online materials. Not only do they have to convert content to HTML, the content often has to be rewritten and redesigned to ensure that the web materials are effective. This is a time consuming and often onerous task. If content originally designed for the web needs to be reused in paper the process is reversed and often just as onerous. Some content management systems make it possible to repurpose content into multiple media, but content is not optimized for the media reducing its effectiveness for customers.